REI Co-Op: Cooperative Action Network

Illustration work for REI’s nationwide campaign, the Cooperative Action Network. Through this toolkit, people will be able to take stances on policies and legislation that impact the outdoors, such as climate action, outdoor equity, and protecting the places we love (like National forests and public parks).

As outdoor related activities, regulations, and accommodations have not always been inclusive or accessible, our goal was to emphasize diversity and accessibility in the outdoors.

These illustrations are live on rei.com/action/network, in email newsletters, and on gift cards located in stores nationwide.

Credits ︎︎︎

Creative Direction: Julia Ondrich
Illustration: Christina Moreland