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Coinbase: Bitcoin Pizza Day
On May 22, 2010, Laszlo Hanyecz made history by conducting the first recorded real-world transaction using cryptocurrency, exchanging 10,000 Bitcoins for two large pizzas from Papa John's.
This year, Coinbase celebrated the evolution of cryptocurrency by hosting a pizza truck in Washington Square Park, NYC, underscoring its role in creating a more affordable and efficient financial system.
For this event, a myriad of custom retro-inspired pizza mascot illustrations and additional iconography were created to evoke the nostalgia of old NYC pizza shops and to support the activation, which featured a fully decked-out pizza truck, furniture, a claw machine, a photo booth, limited-edition shirts, bomber jackets, socks, pizza boxes, napkins, table menus, and social media templates.
Credits ︎︎︎
Creative Direction: Esteban Cardona Jimenez, Jordan Pories
Design: Vivian Yang, Ryan Prinz
Illustration: Christina Moreland
Copywriting: Gage Williams
Agency: Hovercraft Studios
Photography: Harry Ford
Production: Caitlin Killorin
Creative Direction: Esteban Cardona Jimenez, Jordan Pories
Design: Vivian Yang, Ryan Prinz
Illustration: Christina Moreland
Copywriting: Gage Williams
Agency: Hovercraft Studios
Photography: Harry Ford
Production: Caitlin Killorin
![](https://freight.cargo.site/t/original/i/012fff421b221adb39e17d0777ed7e9cb4c854a687a9f4386a5bb6d5d7a5f615/coinbae_pizza_versions_christinamoreland.png)
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![](https://freight.cargo.site/t/original/i/93759b60acaadfac6eb9febe554981fa5db6dcb4cd11c04e0e6a365e9aa6c626/CB_CaseStudy_ChristinaM-13.png)
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